Why you should buy your kids a cash register

Christina Ross says her favorite toy was a cash register. And that makes sense now. She's the co-founder and CEO of Cube, a financial planning and analysis company that's trying to help businesses bridge that gap between custom spreadsheets and modern planning tools. She sat down with me and Mayfield partner Rajeev Batra to talk about her journey from CFO to CEO.

It was a great TechCrunch Live event, and the podcast and video are embedded below. Ross presented several slides from Cube's Series B pitch deck that illustrates how the company is currently presenting its FP&A product. It's an interesting insight available only on the video for obvious visual reasons.

This TechCrunch Live event was filmed live, and it's free to attend the next event. On February 22, I'm hosting a conversation with Sagi Eliyahu, CEO and co-founder of Tonkean, and Joanne Chen of Foundation Capital on building and managing a startup's board of directors. Register here.

Where did Cube come from, and where is it today?

When did Mayfield invest, and what was your first meeting like?

How did Cube pitch its product in its 2022 fundraise?

What did Mayfield find most intriguing about the product, and see its place in the vertical?

From CFO to CEO

Published on: 13/02/23 17.10